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Schemes to stop underage sales
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Schemes to stop underage sales
Trading Standards, together with its
colleagues in Licensing, strongly support campaigns to reduce
the illegal sale of items to underage persons and promotes the use
of proof of age cards bearing the PASS hologram such as CitizenCard.
No ID No Sale
The 'No ID No Sale' scheme is intended
to help retailers refuse underage sales. The campaign aims to
create a culture of expectation at the point-of-sale. Proof of
age should either be offered or produced on demand and this should
be the norm as far as age-related sales are concerned.
A survey found that over 95% of shopkeepers have been approached
by someone under 16 wanting to buy cigarettes and over 80% received
abuse after refusing to sell.
This campaign, developed by CitizenCard, is supported by the
Department of Health, the Trading Standards Institute, and
manufacturers and retailers of age-restricted goods.
To get further information on this scheme or to download
the materials please visit the Citizencard website from the link at
the bottom of this page.
Challenge 21
For premises which sell alcohol and other products which are age
restricted the Council and the Metropolitan
Police support the 'Challenge 21' scheme. Traders are asked to
seek proof of age from anybody who appears to be under the age of
21.
The campaign aims to create a culture of expectation in
pubs, clubs, off licences etc. that proof of age should
either be offered or produced on demand and that this should be the
norm as far as the sale of alcohol to young persons is concerned.
Asking for identification at an age limit that is higher than the
legal age for sale of the product means that you are much more
likely to avoid an illegal sale to someone who looks older than
their true age.
How to use these schemes
The Council strongly recommends that all retailers of age
restricted goods use a combination of both these schemes. Many
young persons who wish to purchase such items, particularly
alcohol, will deliberately 'dress up' to appear older and
traders must take all reasonable steps to avoid sales to such
persons. Using 'No ID No Sale' with the age of 21
set as the level you ask for the identification will eliminate most
illegal sales.
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